MINUS It Girl Movie

 

Find Your Persona with MINUS 

Sifting through homework pages in the park.
Rushing through city streets.
Lost in thought under office lights.

Whichever persona you embody, whichever moment you’re in —
there’s a MINUS moment made for you.

Find your soft coolness through our curated cosmetics on the go,
designed to move with you —
to reflect every persona of who you are.