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30% OFF sitewide with Code: BLACKFRIDAY, stackable with bundles. Smart investments in hydration, design, and daily joy. Soft cool, sustainable, refillable—minus the guilt, plus the glow.
As winter settles in and the city lights soften into holiday warmth, MINUS is bringing something a little extra magical this season — a limited-edition release created to make gifting easier, sweeter, and so much more personal. This year’s drop blends our signature soft-cool feminine energy with playful creativity. Think: collectible cartoon charm sets, winter textures, and the perfect amount of “cute but powerful.” Whether you’re shopping for someone special or treating yourself, our holiday exclusives are designed to feel intimate, thoughtful, and beautifully MINUS.
