BLACK FRIDAY AT MINUS: SOFT-COOL BEAUTY, SERIOUSLY GOOD DEALS

BLACK FRIDAY AT MINUS: SOFT-COOL BEAUTY, SERIOUSLY GOOD DEALS

Black Friday is here, and MINUS is finally doing a big sale—like, actually big.

For a limited time, you get:

30% OFF sitewide with code: BLACKFRIDAY
✅ Stackable with bundle discounts

That means your favorite ultra-slim lip gloss, JUST-IN case, refills, BOBOGO charms, and gifting sets all come with layered savings. Soft-cool beauty, smart pricing.

Why This Black Friday Is Different (a.k.a. Why We Finally Gave In)

We don’t do huge discounts often. MINUS is built on:

  • High-quality, globally sourced ingredients

  • All-aluminum packaging (zero plastic where we can help it)

  • Refillable designs that are meant to stay in your life, not your trash

But this year, we wanted to make it easier to try everything you’ve had in your cart, and to stock up for the holidays—without compromising on what we stand for.

So yes, you’re getting a real Black Friday moment. Just… MINUS style.

Smart Investments: The Cost-Per-Day Reality Check

MINUS is designed to last. When you spread the cost over time, it’s not just cute packaging—it’s actually a smart buy.

Even if you only used each piece for a year:

  • Ultra-Slim Solid Lip Gloss ($28) → about $0.07/day

  • Lipstick Refill ($18) → about $0.05/day

  • JUST-IN Case ($72) → about $0.20/day

  • BOBOGO Charm ($32) → about $0.09/day

And that doesn’t even count the fact that your case and charm will probably outlive those 365 days.

Black Friday just makes the math even better.

The Icons of Black Friday: What to Grab First

1. Ultra-Slim Solid Lip Gloss

A solid lip gloss that activates as you apply—multi-swipe to warm it up and watch it turn from balm-like to glossy, cooling, and softly plumping.

  • Hydrating formula with Squalane, Jojoba Seed Oil, Vitamin E, Shea Butter

  • Cooling minty sensation that makes your lips feel fresh, not sticky

  • A hint of tint that actually lasts

  • Ultra-slim, cigarette-like silhouette (~1cm) that fits into any bag or pocket

  • All-aluminum body (zero plastic)

    • Refillable design—buy the case once, then just swap refills

     

Perfect for: people who want skincare-level moisture and gloss in one, minus the heavy feel.

2. JUST-IN Case

Your everywhere case. Designed to be the home of your lip gloss refills and a little daily ritual on its own.

  • DIY customization with limited MINUS cartoon stickers

  • Looks like a sleek accessory when you pull it out, not a random tube of makeup

Perfect for: gifting, flexing, and never digging around in your bag again.

3. Lipstick Refills (All Shades)

This is where the sustainability and savings kick in.

  • Same hydrating, minty, tinted solid gloss

  • Fits perfectly into your JUST-IN case

  • Cheaper than buying a whole new lipstick

  • Less waste, more looks

Perfect for: people who already love the formula and want more shades or backups.

4. BOBOGO Charm

Your soft bodyguard in the city. Plush, scented (by you), and full of attitude in the cutest way.

  • Comes with a mini vial where you can add MINUS perfume

  • One ear up, one ear down—our signature BOBO family detail

  • Clips onto your case, bag, or keys

  • Feels like carrying a tiny, stylish good-luck charm

Perfect for: gifting to friends, hanging on your bag, or pairing with your case + lip gloss for the full MINUS lifestyle.

Gifting Bundles That Stack (Yes, Really)

Because the Black Friday code BLACKFRIDAY is stackable with bundle discounts, you can double up:

  • Case + Lip Gloss Duo

  • Case + Lipstick + Winter Bag + BOBOGO Bundle

  • Holiday-ready mixes you can gift straight out of the box

Think: one for you, one for your best friend, one for that person who “doesn’t wear makeup” but always steals your lip balm.

How to Make the Most of Black Friday at MINUS

  1. Start with a case – it’s the long-term home for all your refills.

  2. Choose your lip gloss(es) – think daily shade + fun shade.

  3. Add refills – future you will be very pleased.

  4. Top it off with BOBOGO – for that extra “this is a whole aesthetic” moment.

  5. Apply code BLACKFRIDAY at checkout – watch the total drop while bundles still stack.

A Soft Reminder: This Isn’t Forever

We love a chill, cozy, soft-cool holiday season—but Black Friday pricing is not permanent.

When the sale ends:

  • Code BLACKFRIDAY disappears

  • Bundle stacking goes back to normal

  • Your cart regrets might kick in

So if you’ve been waiting for a sign to try MINUS, upgrade your case, or grab that BOBOGO you keep thinking about… this is the sign.

In Case You Skipped to the End

  • 30% OFF sitewide

  • Code: BLACKFRIDAY

  • Stackable with bundles

  • Smart investments in hydration, design, and daily joy

Soft cool, sustainable, refillable—minus the guilt, plus the glow.

🖤 Shop Black Friday at MINUS now

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