MINUS in Motion — From Paris to You

There are moments when a brand stops being just a product, and becomes a presence.

This season, MINUS Cosmetics steps into that presence — from an exclusive collaboration during Paris Fashion Week to your everyday rituals of beauty and self-expression.

Soft. Cool. Unapologetically powerful.

A Paris Moment — MINUS × Velvet Co.

In the heart of Paris, where style is instinct and detail is everything, MINUS partnered with Velvet Co. for a special Fashion Week collaboration.

This wasn’t about loud statements.
It was about restraint, texture, and quiet confidence.

Think:

• Sculpted silhouettes

• Muted tones with depth

• Beauty that doesn’t ask for attention — but holds it

Our signature lip looks complemented Velvet Co.’s designs, bringing a refined edge to every model on the runway. The result was a seamless dialogue between fashion and beauty — controlled, intentional, and unforgettable.

The Essentials — Case & Lipstick

Great beauty lives in the details you carry.

💄 Ultra-Slim Refillable Solid Lip Gloss

Designed for precision and ease, this is your everyday essential — hydrating, cooling, and effortlessly wearable.
With Vitamin E, Jojoba Oil, and Shea Butter, it delivers both care and color in one minimal gesture.

🖤 Signature MINUS Case

Sleek, structured, and quietly bold.
Your case isn’t just storage — it’s part of your identity.

Together, they create a ritual:
Take it out. Apply. Reset. Continue.

No excess. Just intention.

🎁 A Gift That Travels With You

To celebrate this new chapter, we’re gifting something special.

Receive a complimentary BOBOGO charm on orders over $60.

BOBOGO isn’t just cute — she’s your city bodyguard.
A small companion with big energy.

She carries her MINUS scent vial, always prepared, always composed — just like you.

Choose your tag. Attach her to your bag.
Let her move with you through every space you enter.

Quiet Power, Everywhere

From Paris runways to your daily life, the message remains the same:

You don’t need to be louder to be seen.
You don’t need excess to be powerful.

You just need the right details.

MINUS is not about transformation.
It’s about recognition — of who you already are.

Soft coolness.
Sharp intention.
Endless presence.

Explore the collection.
Step into your next version.